What is Financial Planning?

When it comes to financial planning, most people think about their investments. How your investments are managed is a small piece of the pie, but it’s not financial planning.
Proper tax mitigation, proper asset protection, retirement planning, paycheck protection, cash flow, and life insurance need to be integrated correctly into a financial plan, and not simply be a bunch of financial products thrown together in a “junk drawer” with no rhyme or reason.

Tax mitigation is just as important, or more important than your investments. Your return on investments isn’t doing much if you are giving half of it away to the government. We have no idea what taxes will look like when we retire. Most folks are led to believe they are in a lower tax bracket when they retire. This simply is not true. Even if the thought were to be true today, it may not be true tomorrow, next year, or when you retire.

Most folks are taught to put their money into an IRA, 401 (K) or other tax-deferred financial vehicle. At today’s rate, 30-40% of your money in these accounts are an IOU to the IRS. What will happen to your retirement if taxes increase?

  • Do you have Insurance on Your Paycheck?
    Your income is your biggest asset, yet few people protect this asset. Without it, it would be hard to support yourself and your loved ones financially. Disability is not something we ever think about, but statistically, 1 in 4 people will have a disability in their life.
    Disability can cover everything from total disability to rehabilitation from a sickness or injury. Common disabilities include
    Accidents, injuries, and poisonings
    Cancers and tumors
    Cardiovascular and circulatory diseases
    Muscle, back, and joint disorders
    Spine and nervous system-related disorders
    Mental health conditions

Can your family afford to lose your paycheck and/or pay for services needed if you become disabled? What would you do if a spouse had to stop working? We’ve seen it happen, and it’s devastating.

What about life insurance?
Permanent Life insurance has an incredible amount of uses and is one of the most valuable assets you can own.
Most people have been taught there’s only one use for life insurance, and that is for a death benefit. That simply is not true.
There are infinite ways to design a policy. The way a policy is designed depends on the needs of the individual.
We can create a policy this is focused on the death benefit and does not focus on cash accumulation, or we can create a policy that is solely focused on cash accumulation, or we can design a policy that creates a healthy balance of both.
People are living longer than ever before. It’s important to think about how you could get the extra money you might need to take care of yourself if you get a chronic or terminal illness. Many polices offer a chronic illness rider or a long-term care rider.
Permanent life insurance can be used to fund a non-qualified retirement plan, a Defined Benefit plan, a privatized banking system, or to create tax-free cash flow in retirement.

Chronic Illness Rider or Accelerated Death Benefit
This is a feature included in some life insurance policies that allows you to receive a tax-free advance on your life insurance death benefit while you are still alive. Sometimes you must pay an extra premium to add this feature to your life insurance policy. Sometimes the insurance company includes it in the policy for little or no cost. There are different types of ADBs, They each serve a different purpose. Depending on the type of policy you have, you may be able to receive a cash advance on your life insurance policy’s death benefit if::

  • You are terminally ill
  • You have a life-threatening diagnosis, such as AIDS
  • You are incapable of performing Activities of Daily Living (ADL), such as bathing or dressing

Long Term Care Rider

Long-term care insurance is expensive and is typically “use it or lose it.” Many consumers will not buy it because they know they may never use it and don’t want to waste their money. Some insurance companies have attempted to solve this problem by combining life insurance with long-term care insurance.
The amount of money you receive from these types of policies varies, but typically the accelerated benefit payment amount is capped at 50 percent of the death benefit. Other policies allow you to use the full amount of the death benefit. If this is important to you, make sure your insurance advisor understands which companies can meet your needs.
Different companies have various products that work differently. The monthly benefit you can use for nursing home care is typically equal to two percent of the life insurance policy’s face value. The amount available for home care is typically half that amount. This coverage may or may not be available.

  • Depending on the policy amount, there may be little or no health screening required. Meaning that if you have a previous health condition, it may exclude you from long-term care insurance eligibility. You can, however, still obtain a long-term care insurance policy through the ADB feature on a life insurance policy.
  • ADB policy payouts for long-term care services are often more limited than the benefits you could receive from a typical long-term care insurance policy.
  • The face value of your life insurance policy may not be enough to allow ADB payments that are enough to cover your long-term care service needs. The benefit payments may be too low and the duration may be too short to cover your long-term care service expenses.
  • ADB riders on life insurance policies may not offer inflation protection. If the policy does not include inflation protection, the ADB payment may not be sufficient to cover your future long-term care service costs.
  • If you want to leave an inheritance, you should consider whether using your life insurance death benefit to pay for long-term care services is the right option. If you use the ADB feature for long-term care services, there may be little or no death benefit remaining for your survivors.
  • Using the ADB option may affect your eligibility for Medicaid. Check with your state Medicaid agency for more information.

Life Settlements

These plans allow you to sell your life insurance policy for its present value to raise cash for any reason. This option is usually only available to women aged 74 and older and to men age 70 and older. Additionally, the proceeds of this transaction may be taxed.

Protect your business, your business partners, and your employees.
As a business owner you have a lot of responsibility to your business, your employees, and your family. If one of your partners or key employees dies or becomes disabled, there needs to be as little impact to your business as possible. You also want to attract and retain top talent.
Permanent life insurance can help with business continuation when a partner or key employee passes away.
It can also help facilitate the exchange of business ownership should you or your partner retire, become disabled, die, or get a divorce.
Some people purchase life insurance with the intention of leaving the death benefit as an inheritance to their loved ones. Life Insurance is an easy way to make sure everyone in the family gets an equal share of the family estate. This is common when there is a family business or family farm.
We currently have a high rate for estate taxes. But that is set to expire in 2025. The Federal estate tax is one of the things that our government frequently likes to change. Click Here to see a history of our estate tax laws.
Depending on state laws, your heirs may need to pay an estate tax upon receiving an inheritance.
Charitable Contribution
Life insurance policies can also be created with your favorite charity as a named beneficiary. This can help ensure your philanthropic goals are met after you pass away.
A good life insurance policy provides you and your family with financial security and protection that would be unavailable from any other source. There are benefits and advantages in a life insurance policy that you won’t find in the stock market, in government-sponsored retirement plans, in a real estate portfolio, or in any other investment or financial vehicle

The Team Approach

The Team Approach

The tax book is 80,000 pages. The stock market, inflation, the housing market, the economy, the speed of information, and the government are changing at an unprecedented rate. It is impossible for one advisor to know it all.

Instead of a traditional wealth manager or financial advisor who  simply focuses on your wealth management, we utilize a team of advisors when working with our clients.  

Our advisors come from multiple disciplines, including CPAs, insurance brokers, investments managers, and estate planners, who work together to make our clients have a solid plan built with intentionality. By being intentional and strategic, we are able to consider the most complete picture of our client’s plan, help to maximize their wealth, and minimize their taxes.

Tax planning Vs Tax Prep

Tax planning Vs Tax Prep


Don’t Settle for Generalized or “End of the Year” Tax Planning


Have you ever heard the saying, “Death and taxes are the only certainties in the world”?

Fortunately, when it comes to taxes, you have a lot of control over how much goes to the government. The average American struggles to understand their own tax burden, and business tax compliance is even more complicated and confusing. The tax code is over 80,000 pages long—that means even the best CPAs can’t be experts in every area and strategy.

Because of the complicated rules and generalized knowledge of most CPAs, many businesses just follow a standard tax plan. This leads them to giving more taxes to the government than then legally need to.

Customized tax reduction strategies can be extraordinarily valuable, and that’s where we come in.
Our team of specialist include experts from across the financial and legal fields. This wide-ranging expertise gives us an advantage over other tax-planning agencies.

We find joy in studying the tax code, knowing the tax code, and helping our clients keep more of the money they make.

Should You Use Your CPA for Tax Planning?

Maybe you like your CPA. They are fantastic at their job. But the fact remains, tax planning is not their specialty.

Most accountants focus all their time on tax preparation, which is recording the history their client gives them. Recording history is important and there is value in doing it correctly.

When you build a skyscraper, you hire an architect to design the building and an engineer to implement the architect’s design in the best way possible.

Just as you wouldn’t expect an engineer to do the architect’s job, you shouldn’t expect your CPA to be a tax planner. Effective tax planning is a different skill set and a different process. It is not an “end of the year” event.

It is an ongoing process to reduce your tax burden. This strategic process involves much more than simple tax write-offs or putting money into a retirement plan. This process integrates your personal taxes, your business taxes, your personal financial planning, your business financial plan, your succession plan, your estate plan, and your investments into one plan

Your CPA or tax prep specialist simply doesn’t have the time to comb through 80,000+ pages of tax code. They can’t spend days or weeks developing the best possible plan to minimize taxes and maximize your wealth.

A good tax planner will make your CPA and financial planner more effective. They will work with your advisors to find the most creative tax-reducing strategies. This combined effort will optimize your savings and allows you to keep more of the money you make.

Increase Your Revenue and Grow Your Business with a Tax Reduction Plan
When you work with a tax planning firm to cut your tax bill by around 50%, the results can be astronomical. Here are some of the major advantages for your small business:
1. Slash your tax bill
Most business owners pay more taxes than necessary. Our customized tax reduction strategies don’t just look for deductions. Our holistic approach restructures your finances to slash your current tax burden.
2. Increase cash flow
Every dollar you save on taxes means a healthier bottom line. It means more savings for retirement. More money you can spend on vacation. It’s more money you are free to do whatever you want with.
Taxes are one of the most significant business expenses and reducing them makes a big difference. Our strategies don’t simply look at reducing your taxes in the short term. They also minimize taxes long term, so your cash flow continues to increase as time goes on.

3. Fund future growth
When you give less money to the government you choose what to do with your money. By funneling tax savings back into your business, you can grow in new and exciting ways. You could use newfound savings to invest in new technology, hire employees, replace outdated infrastructure, and more.
We use holistic planning to get you the biggest deductions possible. We’ll work with your accountant to develop and implement a plan to keep more money in your pockets. We can create tax savings that the average accountant can’t because our team includes specialists from across the financial and legal industries. You can also rest assured that our strategies are 100% legal and audit-proof.


  • Our Process
    • We analyze last year’s taxes.
    • We conduct a free consultation
    • We create a 30-60+ page report to sum up our findings based on last year’s taxes and our consultation
    • We show you the estimated amount of taxes you overpaid last year, an estimated overpayment of taxes this year if you follow the same path and next year if you follow the same path.
    • We look at anywhere from 5-50 different tax strategies, and a combination of, for you to implement to reduce your taxes
    • We look at strategies we utilize for advanced retirement planning and for business succession/exit planning. Many of these strategies are only known to advisors if they work with business owners in advanced planning strategies. Again, this is why we work with a TEAM of advisors.
    • We show you how implementing these strategies will protect your business, reduce your taxes, and create more cash flow so you can expand your business, increase your lifestyle, and save more for retirement
    • We create a 30-60+ page report summoning up these findings.
    • We show you a strategy to create tax free passive income that is shielded from the markets and creditors.
    • We review investment accounts, life insurance, estate plans, and all other documents pertaining to your financial security. We want you to have more control over your finances and pay less in taxes.
Your Smart Money

Your Smart Money

Smart money is money your clients want to control and be able to access during times of need. While there are several options for where to keep this smart money, one that’s often overlooked is permanent life insurance. It can provide the opportunity to build cash value for financial needs down the road, while also providing death benefit protection to help a family continue or to pass down a legacy.